STOCKPORT COUNTY FC - KIT LAUNCH CAMPAIGN
This three-part campaign celebrates Stockport County FC's identity, heritage and community through three distinctive films, each with its own creative concept and visual style.
Together, the three films form a cohesive campaign that moves between humour, emotion and cinematic spectacle. Blending traditional production techniques with emerging AI technology, the campaign demonstrates how three individual shirt launches can become a larger celebration of a football club, its community and its identity.
HOME KIT LAUNCH
Takes a playful, imaginative approach, following an apparently invisible figure as the new shirt makes its way through Stockport to the doorstep of a young supporter. Combining practical filmmaking with AI-assisted visual effects, the film brings a touch of magic to the traditional kit reveal.
AWAY KIT LAUNCH
Adopts a grittier, cinematic aesthetic, using black-and-white imagery, film grain and the theme First In, Last Out to capture the hard work, determination and working-class spirit associated with the club and its supporters.
THIRD KIT LAUNCH
Embraces bold colour, music and Stockport's industrial heritage. Shot in a historic mill and featuring Manchester music legend Clint Boon alongside Matty Good Vibes, the film celebrates the club's personality and cultural connections.